Privacy Policy
SUM, LLC Privacy Policy
SUM, LLC and its subsidiaries, affiliates, brands, and other SUMwater companies that link to this Privacy Policy (collectively, "SUMwater," "Company," "our," "we," or "us,") values and respect the privacy and security of its customers and visitors' information.
Effective and Revised Dates
Effective Date: September 01, 2022
Revised Date: May 14, 2024
Revised Date: May 14, 2024
Policy Coverage
This Privacy Policy applies to information collected through:
• Your use of our products and services
• Transacting via www.sumhydration.com and any other websites, mobile apps, or other online products and services that display or link to this Privacy Policy (collectively, "online environments")
• Offline services, including our customer care center and related activities (collectively, "offline environments")
• Information shared with us by other sources for our own internal purposes
• Your use of our products and services
• Transacting via www.sumhydration.com and any other websites, mobile apps, or other online products and services that display or link to this Privacy Policy (collectively, "online environments")
• Offline services, including our customer care center and related activities (collectively, "offline environments")
• Information shared with us by other sources for our own internal purposes
Your Rights
Subject to applicable law or regulation, you may have the right to request a copy of the information we store about you, inquire as to how we use that information, who we share it with, or to request its deletion when it is no longer subject to regulatory or compliance retention requirements. This Privacy Policy applies to both our online and offline activities.
When This Privacy Policy Does Not Apply
This Privacy Policy does not apply to:
Different Privacy Policies
Websites, mobile apps, or other products and services that have a different privacy policy
Non-Linked Services
Websites, mobile apps, or other products and services that do not display or link to this Privacy Policy
Business Information
Information collected for employment-related or business-to-business related purposes
Information We Collect
Personal Information means any information that identifies, relates to, describes, or is capable of being associated with you or your household, whether directly or indirectly.
Information You Provide
We collect the following information you provide when you:
• Order our products and services or create an account with us
• Request support or submit an inquiry to us
• Sign up to receive information about our products and services
• Respond to surveys or participate in contests or promotions
• Order our products and services or create an account with us
• Request support or submit an inquiry to us
• Sign up to receive information about our products and services
• Respond to surveys or participate in contests or promotions
Types of Information
This information may include:
• Identifiers, such as your real name, alias, postal address, e-mail address, phone numbers, or username
• Financial information, such as your bank account number, credit or debit card number, or other financial information
• Transactional information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories, contract details, written signatures, or recordings of your calls to us
• Identifiers, such as your real name, alias, postal address, e-mail address, phone numbers, or username
• Financial information, such as your bank account number, credit or debit card number, or other financial information
• Transactional information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories, contract details, written signatures, or recordings of your calls to us
Automatic Collection
We automatically collect the following information when you transact through our online environments:
• Identifiers, such as your internet protocol (IP) address and geolocation data
• Network activity data, such as browsing history, search history, and information regarding your individual interactions with an internet website, application, or advertisement
• Identifiers, such as your internet protocol (IP) address and geolocation data
• Network activity data, such as browsing history, search history, and information regarding your individual interactions with an internet website, application, or advertisement
Information Collected From Our Business Partners
Our advertising vendors may share information with us regarding our ads on websites or apps where such ads run.
Partner Data Sources
We may obtain information from our other partners, such as co-sponsors who we may partner with to run special contests or other co-branded promotions. We may obtain information from other commercially available sources such as data aggregators, marketing firms, and public databases.
Acquisition Data
We may receive information about consumers when we acquire all or part of other companies. We assess this data to determine how it was collected and what consent was given for its use.
How We Use The Information We Collect
We use the information we collect to:
Primary Uses
• Manage and fulfill orders, deliver products, process payments, manage returns
• Respond to requests for information and services
• Improve our products and services
• Respond to requests for information and services
• Improve our products and services
Aggregated Analysis
We also use the information we collect in anonymized, aggregated form for customer preference analyses, and to:
• Develop new products and services
• Develop co-branded partner relationships
• Determine how to best protect the data of our Company and our consumer
• Develop new products and services
• Develop co-branded partner relationships
• Determine how to best protect the data of our Company and our consumer
Sharing Your Personal Information
WE DO NOT SELL YOUR PERSONAL INFORMATION to third parties. We may share some or all of your personal information as required or permitted by law and to the following persons or entities:
Vendors and Suppliers
We have relationships with different vendors and suppliers who help us design and maintain our online environments, systems, and computer security, respond to consumer inquiries, fulfill orders, mail invoices, analyze our data, create special promotions, and engage in any other information uses described in this Privacy Policy.
Co-Branding and Co-Marketing
We may partner with other companies to offer you products, services, or content on a joint or "co-branded" or "co-marketed" basis. If we offer products, services, or content in this manner, you will see both our logo and the logo of our partner.
Legal Requests and Preventing Harm
We will disclose information as reasonably necessary to comply with applicable law, regulation, or legal request; to protect the safety, rights, or property of the public, or any person; or to detect, prevent, or otherwise address fraud, security, or technical issues.
Change of Ownership or Control
We may engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Privacy Policy.
Rights and Choices You May Have About Your Personal Information
You may have the following rights with respect to your Personal Information:
Right to Notice
Before or at the time we collect Personal Information from you, you may have the right to receive notice of the Personal Information to be collected and the purposes for which we use it. This Notice is intended to satisfy this requirement.
Right of Access
You may have the right to request that we disclose or provide you with access to the specific pieces of Personal Information we have collected about you in the preceding 12 months.
Right to Deletion
You may have the right to request that we delete the Personal Information we collect from you. However, in certain situations we are not required to delete your Personal Information, such as when the information is necessary in order to complete the transaction for which the Personal Information was collected.
Right Not to Be Subject to Discrimination
You may have the right to be free from discrimination or retaliation for exercising any of your rights as described above.
Important Notice
SUM DOES NOT SELL YOUR PERSONAL INFORMATION. You can exercise any of your enumerated rights by using the information in the "Contact Us" section below.
How We Secure Your Information
We have instituted physical, technical, and procedural safeguards to store and maintain information we collect in a secure environment.
Your Responsibility
It is important for you to protect against unauthorized access to your password and to your device. You take full responsibility for maintaining the complexity and confidentiality of your password.
Security Limitations
While we have implemented safeguards, you should be aware that Internet security technology rapidly changes. We cannot guarantee that the safeguards we employ today can protect your information from the threats of tomorrow.
Our Policy on Children's Information
We do not knowingly collect or use any information from children (we define "children" as minors younger than 16 years of age) on our online or offline environments.
Parent Notification
If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.
International Transfers
Our online and offline environments are designed for and targeted to audiences in the United States ("U.S.") and are governed by and operated in accordance with the laws of the U.S.
U.S. Focus
While users from countries other than the U.S. may access our online and offline environments, we make no representation that such environments are operated in accordance with the laws or regulations of, or governed by, other nations.
Changes to This Privacy Policy
We reserve the right to amend this Privacy Policy without prior notice to reflect technological advancements, legal and regulatory changes, and good business practices.
Policy Updates
If we change our privacy practices, a new Privacy Policy will reflect those changes and the effective date of the revised Privacy Policy will be set forth at the top of this Privacy Policy.
Contact Us
If you have any questions or comments about this Privacy Policy or the ways in which we use information subject to this policy, please do not hesitate to contact us by:
- Clicking on the "Contact Us" link on the online environment you are visiting
- E-mailing our customer care center at support@sumhydration.com
- Calling our customer care center at 205-201-0713
SUM, LLC Cookie Policy
SUM, LLC and its subsidiaries, affiliates, brands, and other SUMwater companies that link to this Cookie Policy have developed this Cookie Policy to help you understand what common tools, such as cookies and other technologies, we use.
Cookie Dates
Effective Date: June 01, 2022
Revised Date: May 14, 2024
Revised Date: May 14, 2024
What Is A Cookie?
A cookie is a small file that is installed on your computer or mobile device when you visit almost any website. These cookies form part of the technology necessary to make the website work properly and are not inherently harmful. Any information we collect about you through your use of cookies is subject to our Privacy Policy.
How Can You Disable Cookies?
You can set your browser settings to reject all cookies. However, it is possible that some features or services of the website will not work properly without cookies. Most browsers allow you to completely disable cookies, so that you may at any time choose what cookies you would like to work on the website by adjusting your browser settings.